Dollars and Sense

How important is money to you and how do you speak with your children about the value of it? I am about in the middle I think, I like to be able to splurge on things that I would deem unnecessary on a regular basis. We go to the movie shop at least once a week, $20 easily, we get a takeaway 'meal' at least twice a week, at least $30 each time, and if we go to the shops there is always extra money spent on a little food or toy treat. When you think about how that would add up it really makes you think, but it actually doesn't bother me that much because I enjoy it and I don't feel guilty about it, yes granted takeaway especially those like the dreaded 'M' word are so bad for you but my food motto is 'everything in moderation'. Buying the children 'treats' on a regular basis needs to be forgotten about though and I haven't been to bad about it since I have come to realise just how much 'stuff' my little boys do have. So I guess what I am getting at is that I'm not a tight ass nor am I an over spender.
As far as the children are concerned, we opened them a bank account each when they were born and have been transferring an amount of money into it each week. This will be used to either further their education or to put towards a vehicle if they choose to leave school and do a trade. Preferably they won't access it until they are at least 18-21. We also have a few little places around the house that seem to be collecting little piles of change constantly, these get popped into their piggy banks and over the years we have managed to add a couple of hundred dollars to their accounts. As far as them spending money is concerned we do allow them to spend their birthday and Christmas money on whatever they want but if they constantly ask for things through the year we remind them of how hard daddy works to make the money and if they want us to spend it all then there won't be any left for special times like birthdays and Christmas. I don't ever want my children to be worried about money but I want them to be aware of its value.
This is why I think that it might be time for me to start a job chart and have them earn a little pocket money. There are always thing around the house that I expect them to do and they won't get paid for, for example cleaning up after themselves, but there are certainly things that they could do to help me like wiping tables and folding clothes. That way if they earn a couple of dollars a week and then expect to buy an item for $50 they will realise that, no they can't and they would have to work and save super hard if they really really want it.
Just some thoughts for today.